Matt Creamer is a New York-based writer and editor. He was most recently Executive Editor at Breaking Media, a digital publishing company that owns the popular blogs Above the Law, Fashionista, Dealbreaker, and Going Concern.
He also wrote frequently on the media and marketing businesses at BreakingMedia.com. His archive can be found here.
Matt’s decade as a journalist has taken him to farflung places like Cuba and the American South, inside an incinerator built to make chemical weapons and, perhaps most dangerously, inside some of America’s biggest advertising agencies.
In his first full-time reporting job after graduating from journalism school, he covered life in rural Alabama at The Anniston (Ala.) Star.
There he pulled the covers off an old local legend in an account that was remade by The Daily Show (back when they did sketches.) He also covered a vicious patricide and any number of social ills, with a focus on massive environmental pollution. One of his beats was the political and public health saga of the construction of a incinerator built by the Army to destroy a local stockpile of chemical weapons. His biggest scoop was the Army’s decision to issue gas masks to local residents as part of the program’s first time that had ever happened on American soil.
In 2005, Matt joined Advertising Age magazine as a reporter. Big stories there included corporate corruption in two award-winning stories. One was the trial of two executives from Ogilvy and Mather, eventually convicted of defrauding the federal antidrug program. The other was the firing of a high-flying Walmart marketing executive, who was canned very publicly after a number of alleged improprieties, including an affair with a subordinate, came to light. Matt was eventually promoted to editor at large, giving him a bit of free reign that took him to France to profile corporate raider Vincente Bollore and to Tampa, Florida to profile a founding father of the late-night infomerical business.
He also performed a weeklong experiment in which he abandoned TV for online video a package that was featured on NPR’s Morning Edition.
In 2008, he was promoted to senior editor in charge of growing Ad Age’s international operation. The promotion resulted in Ad Age’s first ever Global Issue, a new Global News channel on the website and increasing recognition of the Ad Age brand around the world. In addition to picking up a few awards from the Society of American Business Editors and Writers and American Business Media, Matt achieved this distinction: His name was the fifth frequently most searched term on Ad Age for a time, right after Kodak.
He joined Breaking Media in January 2010, where he was responsible for day-to-day editorial operations and strategy, social media development, and content partnerships.
Matt’s a graduate of New York University, from which he received a bachelor’s degree in English and a master’s in journalism. He’s written for several other publications including The New York Observer and the New York Daily News.
He lives in Manhattan.