Helping brand builders build their brands.
MCRP is a strategic and creative consultancy led by award-winning journalist and creative director Matt Creamer.
Its focus is on marketing companies in need of positioning, content, and creative work so they can stand out in a chaotic and fragmented industry.
What we do and how we do it.
We help marketing companies figure out their place in the world and then boldly take that place with creativity and content. We use top freelancers and AI to do it efficiently.
Strategy: Whether brand strategy and positioning, content strategy or GTM, we deliver thinking informed by intimate knowledge of your stakeholders.
Creative: We create campaigns, websites, social posts, videos, and animations that are crafted for your audience.
Content: We develop thought leadership content, from op-ed articles to social posts to full-length posts, that makes a dent.
About Matt.
Matt launched MCRP after a dozen years as a creative director and executive, leading teams and working on brands like Apple, Google, Diageo, American Express, BMW. Before that he was an editor at Ad Age.
He’s bringing all this experience to helping marketing companies—agencies and adtech, established and start-up— achieve their goals.