If…

it can be written, I can write it. I make campaigns and content. I write Super Bowl spots and 300-page books. And everything in between. But I am also a creative director and leader who is obsessed with using technology to tell new kinds of stories in innovative ways and tell old kinds of stories faster and better.

Here’s how I got to now.

I. A Storyteller

I began as an NYU-trained journalist in the wilds of Alabama, writing about crowded jails, expert pigeon breeders, the rise of opioids and, on one occasion, the man behind a local urban legend. My debunking of the Choccolocco Monster was picked up by the AP, exploded nationally, and landed on The Daily Show.

This taught me what a story was and could be and how it could travel.

II. An Ad and Media Expert

Back in NYC as a writer and editor for Ad Age, I chronicled a changing marketing world. I was there for the rise of SEO, social media, content marketing, video streaming, the small agency revolution, the decline of print, and adtech as a thing. I went to a digital content startup for a bit, editorially directing buzzy blogs on fashion, finance,and other businesses. I’ve written for numerous publications and presented at many events, from Advertising Week to Cannes Lions.

III. A Creative Director and Leader

For the past decade, I’ve been putting theory into practice. I’ve led campaigns and content programs for brands like American Express, Apple, BMW, Intel, Google, Goldman Sachs and many others. I’ve run teams, groups and departments and was on the global board of Forsman & Bodenfors, the Swedish creative powerhouse I helped launch in NYC.

IV. Putting It All Together

Now I am doing my own thing, working with brands, agencies, and startups to tell their stories. The sum of my experience—as practitioner and observer—has left me with a simple belief: we can get to great work faster and with less friction and bloat than ever before.