Apple
In China, there’s a stigma against retail jobs, posing Apple with a tough recruiting challenge in one of its most important markets. The solve was to find and tell the stories of the most inspiring Apple Store employees in the country. This would show how a career at Apple Stores was anything but just another job. In fact, it was an opportunity to develop into your best self.
Making a Difference
From teaching a grandmother to FaceTime to helping people realize their own creativity, Apple Store jobs allow employees to impact people’s lives. This film’s message: Apple isn’t just about selling it’s about making a difference in people’s lives.
Leading the Way
Each individual Apple store is a big business. That means there are plenty of leadership opportunities that we showcased in this video.
Opportunity to Grow
The brief was to make Apple store jobs feel like much more than just jobs. One of the ways we tackled it was to show off the multitude of development opportunities offered. This meant getting our subjects to talk frankly about how Apple has helped them overcome challenges, like shyness.
