Feeding America

Hunger forces millions of people to make impossible choices: between food and essentials like rent, utilities or daycare. This insight, made even more poignant by the COVID-19 pandemic, inspired the non-profit’s campaign for Hunger Action Month in September 2021.

“Impossible Choices” generated 340,000 actions and was activated by about 50 partners, like Walmart, Starbucks, Publix, Bank of America, and TikTok, leading to $11 million in donated media value.

Adweek called it a “sobering” campaign that “turns sacrifice into food.”